Paid ads
Meta and Google campaigns with landing pages built to convert, measured on cost per lead.
→ pours fuel on everything above
Why it matters
Ads don't fix a weak presence — they amplify a strong one. That's why this is part five, not part one. Once the site, content and reviews are working, paid traffic stops being a gamble and starts being arithmetic: cost per lead in, sales out.
We build the campaigns and the landing pages they deserve, then report in the only language that matters: what a lead costs and what it's worth.
What's included
- Meta and Google campaigns, built and run
- Landing pages designed to convert
- Audience targeting around your patch
- Creative refreshed before it fatigues
- Measured on cost per lead, not clicks
- Plain-English monthly report
What this looks like in your business
Not theory — the actual moments this part of the engine wins for you.
The postcode stock ad
Your best three cars, shown only to buyers within 25 minutes of the forecourt. They tap, land on that exact car, and the WhatsApp button is right there. No wasted spend on people who'll never visit.
The second-look nudge
Someone watched your walkaround twice but didn't message. A retargeting ad puts the same car back in front of them with the one line that closes: 'still here — for now'.
The matching landing page
The ad promises one thing; the page delivers exactly that thing. Same car, same offer, one button. Halving the distance between click and enquiry is where cost per lead is won.
The numbers
£/lead
the only metric we report on
2 platforms
Meta + Google, one strategy
0 jargon
reports a busy owner actually reads
Next part of the engine
06 · Personal brand →First preview in 7 days. Don't love it? Pay nothing.
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