R8 Motors
A dealer brand and social presence built to match the metal.
- Brand
- Social content
- Photography
What shipped
The work is live. We keep commercial numbers qualitative here until the client has approved the source and wording.
Weekly
content cadence, sustained
1 system
the team runs it themselves
On-brand
every post, every week
The challenge
R8 Motors moves serious cars, but its online presence didn't carry the same weight. In the used-car market, buyers judge the dealer before they judge the car, and a thin social presence costs real enquiries.
What we did
We built the brand around what already worked: the cars. Clean identity, consistent templates, and content shot on the forecourt, the kind of feed that makes a buyer trust the dealer before they've spoken to anyone.
Then we made it repeatable: a content system the team can keep running every week, not a one-off glow-up that fades in a month.
The outcome
A dealer feed that looks like the cars it sells, and a system that keeps it that way.
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